How customers can increase spending power by 4 to 5%

New discounting services in Delhi/NCR are revolutionizing the way people shop

Delhi Chief Minister Sheila Dikshit confirms that consumers in Delhi will have to pay more for better services. In this environment of ever increasing expenses some very innovative discounting services have come up in the market who claim to help the consumers in increasing their spending power by 4 to 5%.

As per a recent press release by E&Y there are around 18Lac consumers in the 4 metros between the age of 22 to 35 years who are well to do and spend around 35% of their income on lifestyle essentially health & beauty, designer/branded clothes and specialist restaurants. The new discounting players are sourcing exclusive discounts from all the major providers across these categories in the city and making them available to the consumers through mobile phones and internet. The exclusive discounts are generally for both online and physical stores.

The average saving that a consumer can get on his lifestyle spend through these discounts is around 15%. Thus he/she will save around 5% of the total income (15% x 35%). These services are free for the consumer and help the consumer maintain their budgets month on month.

These services are accessible through mobile phones, and this ease of access is working towards changing the consumer behavior who now would search for an offer before making a buying decision.